MGU 55 | Entrepreneur Vitality


Entrepreneur vitality is something that you, as an entrepreneur, must continue to embody, no matter what sort of situation you’re in. This means doing all you can to be in your peak state to reach your highest energy and achieve your true potential. Jake Havron is an international health and success coach for small business owners, Fortune 500 CEOs, and Tony Robbins’ speakers. Jason Wrobel and Whitney Lauritsen are joined by Jake, who tackles the essence and essentiality of vitality. Continue exercising your vitality, whatever your personal situation or the situation around you!

Listen to the podcast here


Exercising Vitality With Jake Havron

This was your topic for City Summit. It was called Unlocking Entrepreneur Vitality. Why did you choose that topic? Where did that title come from? Why did you want to talk about that here?

First of all, vitality is having energy and being in your best state while still being an entrepreneur. Many times, people that are entrepreneurs and whether you are reading and you’re an entrepreneur or you’re working busy at home or you’re taking care of a family or whatnot, you always have something to do and something to take care of, but sometimes you forget about taking care about your vitality.

How do you define vitality?

Vitality is like living in your peak state, being able to be your highest energy, being your true potential. Too many times, people will compare themselves to someone else where they say, “I’m healthier than that person. I’m not in my hospital bed or I’m still able to walk around.” If you’re getting by, you’re not living at your true potential because you could be doing more, have more energy. It’s not going to cost you or make you have to work harder. It’s just doing the right things. That’s why I talk about the three keys unlocking it. There are three simple keys to unlock entrepreneur vitality or leadership vitality or being a stay-at-home mom vitality, whatever the case is. Unlocking that to do these things to be at your best so you can help other people around you.

Have you read any of Brendon Burchard‘s work?

Yeah. Brendon Burchard is a good mentor. I love his work.

Have you been to any of his events?

I haven’t. I know he had one down in San Diego. I had a Tony Robbins event at that same time. I would have been there if not.

Jason and I both are huge Brendon Burchard fans. He’s been a mentor to us. We’ve been to a few of his events. He has a great book about high-performance. That inspired us and that’s the core of a lot of the work that we do as well. That’s exciting to know you talk about that.

I take some stuff from his book. I haven’t fully read it, but I’ve picked in and out of it. There are many different knowledge books and stuff, but his is a great one.

What other books do you like to read?

There are a couple. I do a lot of audible books. I talk about this in my program when I coach people is the difference between audible books and physical books. There’s a difference. Not everyone could do physical and not everyone could do audible, but they have their own benefits like net time, which is no extra time. That’s when you’re driving. That’s when you’re on the treadmill. That’s when you have no extra time. You could still learn and put an audible book in.

If you’re going to listen to music while you’re driving, you might as well listen to an Audible book. Think about that one thing that you could hear that could change your life. Audible has that. Plus, it hits a different part of your brain so you retain it differently. Some people are audio learners, some people are visual, some people are kinesthetic, which means that your hands on. The physical book is nice because you devote your time, you’re reading it. The coolest thing too about the physical book is when you read it, you’re transcribing what’s on the pages in your head and you’re saying it in your own voice. As you read, you’re like saying the words in your head. Most likely if not, I’m a weird person. I’m the only one that does that. When you hear audible, it’s someone else speaking and you hear that. When you’re transcribing it, now you’re putting into your brain as your own thoughts. That’s why reading is important because then you’re starting to think like the most successful people, the most giving people, the wisest people and their thoughts become your thoughts. That’s how you level yourself up.

MGU 55 | Entrepreneur Vitality

Entrepreneur Vitality: Vitality is living in your peak state, being able to reach your highest energy, and achieving your true potential.


What have been some of your favorite books? What books are you reading?

I’m listening to an Audible book called The Surrender Experiment by Michael Singer.

I love him, The Untethered Soul. It’s one of the best books I’ve ever read.

I’ve had multiple different people, and not like more spiritual people, I’ve had business people relate to this and say, “We need to read this,” and entrepreneurial friends. I’m like, “I’m going to read it.” It’s such a beautiful way of showing that you could surrender and still live in your heart and your spirit, but still be successful. It’s very key. He shows it through his life because people think that if they slow down or they meditate or they don’t work as hard, they don’t think they’re going to be as successful or effective. This guy is running big businesses, meeting people and his life is lining up because he’s surrendering to the flow, but also still taking action. That’s a big thing.

That’s important to vitality as well. You have to recharge yourself.

I say this because the quicker you can relate business with health or you can relate life with health, whatever the case is, that’s going to work for you, the quicker you understand that. Vitality is important. When you work out every day, you’re doing squats or bicep curls, whatever you’re breaking muscle down. You’re not putting muscle on. You’re not getting stronger when you’re in the gym. You’re breaking it down.

The recovery and the buildup come from the rest days, from the proper nutrition, from taking your time off. It’s the same thing with life. If you’re going nonstop and not having time to meditate or do breathwork, these are the things that allow you to become better and stronger that people don’t realize. Michael Singer is good at that. He shows how he’s doing the breathwork, meditation, the things that are allowing him to go into whole new realms of success.

I listened to The Untethered Soul in audiobook while I was taking a walk or driving to a fitness class or something. It hit me. It’s one of those books that I could listen to again because I feel like every time you take in that information you receive it differently. I’m somebody who often will listen to an audiobook and then read it or vice versa because like you were saying, I take in the information differently. I’m reading this book called Attached, which is a fascinating book about relationships and personal dynamics. I read part of it and I listened to it. It was almost like hearing a whole different book listening to it. I didn’t take any information the same way as when I was reading it, which is fascinating. I’m like you where I readily listened to music in the car. I’m always listening to an audiobook and sometimes a podcast.

For people reading this, maybe you never listened to a podcast or whatnot. When I started my journey a few years ago, I was very afraid of listening to podcasts. It’s like, “It’s going to be boring.” The audience listens to a podcast, which is awesome. I never listened to one because I was scarred from school growing up, reading these big long boring books in English class. I don’t even want to open up a book, let alone listen to a podcast. I listened to my very first podcast.

Which is what?

It was a Lewis Howes’ School of Greatness. He’s a great entrepreneur guy, a Christian and brings on good motivational people. I was like, “This is good because it’s condensed.” It’s straight facts. You could see what you want to read. It’s the same thing with books. Even the audiobooks, I was like, “I’m going to get bored in my mind.” What happens is when you start training yourself to like it and see the reward, you’re seeing the benefit, you’re going to start craving to do it more because it’s all momentum. That’s why they say the rich get richer and the poor get poorer because it’s all about momentum.

Consistency is important to you. That’s something we speak a lot about. I have noticed a lot of people struggle with is being more consistent. You also said consistency and clarity.

The more specific your goals are, the more you're going to be able to find a way to get there. Share on X

You can take action and you could put the hard work in, but if you’re putting it into something, you’re not clear on, one, you’ll get frustrated and you probably won’t know where you’re going. Two, you might be going the total wrong way. You can’t expect to run east and look for the sunset. Because you’re running east and you’re looking for the sunset, it doesn’t mean that you’re going to get the results you want. For example, when I talked to some of my clients, I’m like, “You could be working out. You could be eating nutrition, doing all these things and climbing up this ladder on the side of a building. You’re putting an effort, sweating, getting sweat equity. If you get to the top and you see that you’re on the wrong side of the building and you’re not getting the results you want, that’s pretty depressing almost.” You’re working so hard, but you have to work with clarity and efficiency.

What’s your advice for people to gain clarity?

You have to write things down. I’ve struggled with this too. For the audience, I’m right there with you. For the longest time, I thought, “I can think of that. I’m good.” What happens is there’s so much craziness going up in your head. It’s abstract, but when you make it into something concrete like you write your goals down, that’s why vision boards are so important. It’s not about visualizing, which is very good clarity, but putting on a board so you could see it every single day.

The power behind that and this is part of the high-performance habits. This is about peak performance training is understanding the realness of how the brain works so you can maximize your own potential. A vision board, you know that every time you’re looking at that, you’re now showing your brain, which has a system in there. It’s called the reticular activating system. It filters out 99% of everything happening because we have all the senses. We’re not feeling our heartbeat in our ear. We’re not feeling the shirt on our skin until we start thinking about it because it’s filtering that out.

We could start being all aware of that, but we would go insane. When you start to show your brain the 1% of what’s important to you, which is the vision board you see every day, that’s when your brain starts to say, “I need to figure out an unconscious level what is important, which is I want to have that beautiful house. I want to be able to have that dream job,” whatever the case is. It’s going to make you subconsciously go towards that path. That’s why you almost see everyone that has a vision board eventually gets there because they have a destination.

If you’re going to fly from LAX to Florida, you have to know you’re going to Florida. The path won’t be straight. For anyone that flies on a plane or was a pilot, even though it shows a straight line going to Florida, it’s not a straight line. It’s going up and down a couple of hundred miles. There’s wind and all that. You still have your destination and you’ll still get there. If you didn’t have a destination, you probably end up in New York. As long as you know the destination, which is your vision board, your ‘why,’ the ‘how’ will come in between. That’s very important for everyone here, figure out, write it down and be clear of what you want.

General goals get general outcomes. The more specific you are, the more you’re going to be able to find a way to get that. They say smart goals. Being able to be measurable, attainable, the time, the duration, all these things. You can be like, “I could get that in three months when I thought it was a year.” That’s when you’re going to get clarity, consistency and your life will change from the smallest things to the biggest things.

I feel like meditation is such a good path to clarity. If you can tune things out and not be so concerned about everything going around you. To your point, meditation can help us pay attention to the simple things like what our shirt feels like on our skin.

People get scared of meditation. They’re like, “I can’t stop thinking.” Meditation doesn’t have to be where you stop thinking. That’s a great way. I’m still struggling with that. I still work every day. It’s like a dirty mirror. You take a rag and you wipe away some of the dust. You’re going to see there’s more dust. That’s what meditation is. Before you can see the reflection in yourself, you have to clean away a lot of the dust and dirt. That’s why people be like, “I’m losing my thought every twenty seconds.”

That’s part of the process. The real challenge and the real reward are bringing yourself back when you lose your thought or you start going and thinking about work or family. That’s not meditation. Meditation could be working out. Meditation could be listening to a podcast and getting into a zone. When you can find clarity through taking the external noise, putting it out and only have your internal thoughts, that’s when you start getting clarity. It’s little things like that.

MGU 55 | Entrepreneur Vitality

Entrepreneur Vitality: When you start to show your brain the 1% of what’s important to you, the vision board you see every day, your brain begins to figure out what’s important.


I love that you mentioned the importance of writing things down. My practice is I go to an early morning yoga class. I will get there early enough so I have some time to read. I’ll take some notes as I’m reading it. I’ll go into class. I’ll be thinking about the things that I read. I’ll have these a-ha moments while I’m practicing yoga. After class, I’ll try to write them down so I don’t forget them. That is making sure that they don’t become passing thoughts, but I’m able to retain some of the more important things that are occurring to me and that helps me gain more clarity.

This is a question for everyone to think to themselves is when was the last time that you had a thought? It was an amazing thought. Something came up or you woke up at 4:00 in the morning you’re like, “I’m going to remember that,” and then twenty minutes later, you forgot it. You’re like, “What was that?” You’re scratching your head and all that. That is the difference. If you practice like what you said, writing it down, you can come back to it later. It’s a small thought, big thought. That’s why one of the biggest things I save for a good sleep habit every night is to journal before we go to bed. There are two different things: journaling and the other one is called brain dumping. Journaling is for more writing your thoughts out.

Journaling has been something new. I’ve done all the other habits and stuff, but journaling, writing, I’m like, “I tried it. I felt so good.” You free write. There are no reasons or rhymes. You write what your thoughts are. Your pen is going to go to different directions of what you thought you were thinking. When you put it on paper, you’re like, “That makes sense.” You start writing it and you feel so clear. When you’re six months later and you look back at your journal, you could see what you were thinking and how the words were and all the verbiage that you’re using.

You’ll be like, “I’ve transformed so much. The words I’m using are so different.” You’re not going to be able to remember what you’re thinking six months ago. That’s why writing it down is so important. The brain dumping is if you have a lot of tasks you had to do and I’m sure we can all relate were those nights we stayed up. We couldn’t sleep because our mind is going 1,000 miles per hour. You’ve got to remember this and that.

If you brain dump, which is like, “I’ll send a message to this person,” write it down. This is all writing because you’re taking it from the abstract to the concrete. You don’t have to worry about it because you know you’ll wake up in the morning and see it. That’s going to help you get a good sleep. If anyone that’s struggling with that, write down everything on your head, take like 2 or 3 minutes, you will be able to go to sleep right there.

One other thing that I’m curious about for you because you do a lot of social media is do you find yourself getting into the comparison trap? Do you do that? Have you done that in the past? What has been your experience, especially somebody like you who does fitness work. There’s a lot of fitness people on social media. There’s a lot of people talking about high performance, vitality, and entrepreneurship. That can sometimes be interpreted as competition. That can be sometimes interpreted as a comparison like you thinking, are you better or worse than somebody else in social media? Do you struggle with that? Have you struggled with that?

It’s a need for us humans to struggle with that. Everyone does, I did. I don’t think about that too much anymore, to be honest. I’m not too far in my journey of where it could be yet. I had a point where when I started the fitness journey, I was comparing myself to other people that were more fit or doing better or getting more likes or whatnot. First off, I’ll give you a tip, who you surround yourself is who you’re going to become.

Your net worth, relationship style, status, everything is because you are like the people around you. We have these things called mirror neurons. We reflect on what we see. That’s science. There’s a good rule that I got from an influencer that I follow. He’s like, “If you see someone on social media and they make you cringe a little bit or maybe I won’t like this photo or he’s not a bad person or she’s not a bad person.” If you’re getting those thoughts, you need to unfollow them.

No matter if they haven’t done anything wrong to you or whatnot, and maybe their close friend, I know it’s tough. If they’re giving you those feelings, why do you need those thoughts in your head for no reason? Unfollow them. It’s okay. You’re not going to hurt their feelings, but you are going to allow yourself to become better, which in the long run, you’ll be able to come back and maybe support that person in a new way.

You can also mute people on Facebook or Instagram.

That’s a little more friendly way. You get to understand that if you are not living through to your potential, you will not be able to serve others. If you’re only giving and not being a little selfish for yourself, you’re being more selfish because you’re giving from a cup that’s not 100% an overflowing cup. I’ve worked with moms that are nonstop for their kids doing whatever they can, but they’re draining themselves. They’re becoming more and more depleted and depressed. They’re giving 100% for the kids, but they’re only 60% of what they could be.

There’s 100% they’re giving their kids is only 60%. Instead of if you take an hour out of your day, do your meditation, your yoga, it’s okay to tell your family, “I need my space.” Get your workout in so you can be an overflowing cup of joy, abundance, energy, and all these things. That one hour is going to allow you to be able to give infinite amount more to other people and you’re not going to burn out after a couple of weeks. That’s the one thing I could say. I know this is going off of the social media, but this is the idea though.

You're being more selfish by giving from a cup that's not 100% overflowing. Share on X

It’s the same thing with social media is that if you feel like you’re going to hurt someone’s feelings because you don’t follow them. They’re putting those thoughts in your head or maybe the jealousy thoughts or with the main thing is it’s like, “Why are they doing that?” You don’t need to think that, so unfold that. The second thing for social media is to start following people that give you aspiration. Not only people that give you aspiration but people you could get aspire with. There are three levels.

There are people you inspire who are under you that want to be where you’re at. There are people you conspire with, which are people that are around you and people you aspire with. Those are the people that you want to become. If you’re only as aspiring to be like people, you’re going to always be reaching and not be able to get progress. You need to have a balance of people you can conspire with. Your girlfriends, your friends, maybe some business people that you know that you can conspire with and learn where they’re at on the same journey so you can grow.

If you’re only following the biggest influencers, you’re going to be like, “I can never be like that.” You see yourself being apart from them when in reality, I used to think that too, but I’m friends with a lot of them. I’m like, “They’re people.” I’m friends with some of the top motivational speakers in the world. Some of my clients are Tony Robbins’ speakers. If you only see them as like that big aspirational person on social media, which it could portray, you will think that you’re not enough. I’ve had that problem.

When you start to conspire and get towards them or reach out to him like a normal person. If you ever want to message them or whatnot, treat him like a normal person. If you see them in person, treat them like you’ve met them before and you’re a friend and not a fan. You could be a fan. If you’re trying to have something more, have a conversation with them, don’t ask for a picture. Once you ask for a picture, it triggers a response in their nervous system because they had it so much where they’re like, “Here’s another fan. Let’s take a picture. I don’t see you as anything more.”

It’s innate because they’ve been programmed as celebrities or influencers. If you go up to them and you find some way to bring a unique value to them. You go to an event. You see an influencer. You go up to them. You do some research. You go and say something about maybe something about their personal life that’s very genuine, “This person is something different.” It doesn’t mean you’re going to get their number right there, but maybe you can spark a conversation where if you see them again you build it. It’s a long-term game.

That’s a good segue into something else I want to talk about from your social media, which is how you went to a Tony Robbins event. This is how I interpreted your post. You told him there on stage that you wanted to be a worldwide speaker. You’re here. Was it that short of a timeline? Tell us that story. I could tell through your words and your photos that this was a big moment for you. What did it mean for you? How has it been feeling?

To add a little more emphasis to that story, so your audience know. I went to a Tony Robbins event where it’s 13,000 people. I already had my coaching business and I’m already helping all these different small business owners to Fortune 500 CEOs to people around the nation’s online program. A couple of days before that, I had one of my good friends who’s a big motivational speaker, Nick Santonastasso. If you guys know him or not, he’s a young guy that speaks all over the world. He doesn’t have any legs or an arm, but he does all these things that most people don’t. He’s snowboarding. He’s skiing. He’s doing all these crazy things.

He’s showing that he’s not a victim, but he’s being a victor and that’s his message. I became good friends with them just like how I told you about approaching someone as a friend. Giving them value, not ask for a picture. That’s how we became close. They invited me to this speaker workshop to build my signature talk. I was like, “One day I’ll probably need that.” I didn’t even see this happening, what we are doing. I took that first step. The first step is always the scariest. It’s out of your comfort zone. It’s not the normal. It’s the uncomfortable.

The first step leads into results and action. You have to keep moving forward, but things start playing in. I took that first step and said, “I’m going to build my signature talk and we’ll see how it goes.” Little did I know I built this confidence too. It’s like people take the first step getting in the gym. Little did they know, they start working out. They start feeling so much more confident. If they’re single, they’re talking to more men or women. They’re starting to feel like they appreciate their body. They’re wearing new clothes. It’s a whole momentum effect.

MGU 55 | Entrepreneur Vitality

Entrepreneur Vitality: There are people you inspire, that want to be where you’re at. There are people you conspire with, and people you aspire with.


I’m like, “Maybe I should.” I do see being myself being a speaker. The next day was when I had my flight to Miami. I went to Tony Robbins. The first day we had to write out our extraordinary life only because it took that first step. My mind, my reticular activating system is now focusing on, “Maybe I should be. I am going to be a top speaker in the world.” I was writing this down, “I’m going to speak on Tony’s stage.” We’re sharing this to the people around us. We do our thing a couple of minutes later. Tony brings this up and we’re all dancing, music, getting into a peak state.

For some reason, I want to stand up for a little longer. I’m down on the front row, but it’s a couple of rows down. He’s like, “Who wants to share your extraordinary life?” I raise my hand instantly. He calls on me. He’s like, “You, sir, tell me your story in your life.” Thirteen thousand people in here heard me three days ago, built my signature talk with this idea of being a speaker. I’m telling not only the number one speaking coach in the world, but 13,000 people. I was like, “I’m going to be speaking on stages all over the world. I’m going to be traveling and speaking. I’m going to be on your stage, Tony.”

Everyone interrupted. I share this because that was a few months ago and here we are on this stage here at City Summit and everything trickles in. Anyone reading, if you have a dream or ambition, all it takes is one step. Success is not some big package that comes out of nowhere. Success is small steps. Success is not going to run a mile. Success is being able to wake up and put your running shoes on or being able to put your phone down and pick up the book.

That is where the momentum builds. Don’t think of it as something that’s going to come to you in a drastic moment like a failure. Failure is a small thing. Every day you don’t work out or every day you are eating that snack. It’s a compound effect. Every day that you’re putting off your reading books to get more knowledge, you’re missing out an opportunity to change your life. That’s my little motivation on you can do it. I’m a normal person. You’re a normal person. We had this bigger why than the how.

If you overanalyze, “I don’t know if I could do that. I don’t know if I have enough money. I don’t have time, I don’t have resources,” you’re going to always fail because you’re over-analyzing. If you have a big enough ‘why’ instead of, “I don’t know if I have enough money, time or resources,” I can say, “I want to be able to be a bigger impact for this person or I want to be able to have more financial freedom for my family. I want to be able to have this body that I could live for seeing my grandkids.” The ‘how’ will come later, that ‘why’ will take you far. It takes one step.

I feel like a lot of people have trouble even getting to their why. It keeps coming back to what we’ve been talking about throughout this episode of the meditation and the exercise, the journaling. It will help you get that clarity. Sometimes it takes a while to get that clarity. Part of your point too is that you need to be taking steps as you’re gaining the clarity. Sometimes it’s hand in hand. You might not know exactly what your ‘why’ is, but that doesn’t mean that you should standstill.

This is how you’re going to find your ‘why.’ There are four types of goals every single person has, whether it’s a New Year goal or whatnot. Number one is your self-development goals. You have your financial or economic goals. You have your toy or adventure that’s like your fun stuff. You have your contribution goal. You’re going to have those four and you’re going to write out for a minute on each one of these. No holding back, no thinking about how I’m going to do this. Think about the biggest goals. It doesn’t have to be in the future year or not. Let your brain flow. “I want to go to Bali. I want to be able to have a camping trip in the beautiful woods.” No reason why. Later after that, you do that for each one. You’re going to go and circle the ones that you could see yourself doing next. After you circle yourself, the ones you could do, you’re going to write out three actionable things you could do to start that momentum.

If you want to do a silent retreat in India for your toy and adventure goal, what are you going to do? Every week if I need to start making money, I’m going to put away $25 from my paycheck or whatnot, something small. Think about that over a month you’re making $100. Over a year, that’s $1,200. You have that money specifically for that. Another goal or another step would be I’m going to start searching it up. You’re going to show your brain, “This is important.” That is one way you’re going to find your why or your self-development, your financial, your toy and adventure and your contribution. If you do that, you will be seeing a lot more prosperity, abundance, clarity, and vitality. It all comes under that. It’s that being a peak state, being able to be in your true potential.

That’s a great note to end on and some actionable advice which is so important. It’s also a wonderful way to summarize who you are because you’re somebody who’s taking in a lot of information and teaching it. It sounds like we read a lot of similar books and I learn these things. Knowing other people like you talk about them is exciting because you’re spreading an important message. Thank you so much for all the work that you’re doing. To our audience, if you enjoyed this episode and you want to learn more about how to connect with you on Instagram, can you give a shout out to your Instagram handle?

My Instagram is @JakeHavron. Go on there. If you came from this show, send me a message. I love to see how these things you put into your day and your routine. I love to connect with you.

Is there anything else that we should link or Instagram to be placed?

Send me a message honestly and imply these things. Common sense is not always common practice.

That’s why consistency is important.

Every day you don't work out or you're eating that snack, it's a compound effect. Share on X

Clarity applies this. I’m not telling you things that are not helping. These are the things that the most successful people, the wisest people do. If you do that, you’re no different than them. They’re human beings like you, but they apply this and make rituals every day. You do this. You will start to see changes and I would love to know about that. Send me a message on Instagram, @JakeHavron. Let’s get connected on there.

Send us a group chat because I want to hear those too.

If you bring us into group chat or not, I’ll still be able to tell you all about it.

Thank you so much for sharing and being here.

Thank you. I appreciate you having me here.


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About Jake Havron

MGU 55 | Entrepreneur VitalityInternational Trainer & Performance Coach for small business owners, Fortune 500 CEOs, & Tony Robbins’ speakers




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